AI Creative Producer — Multimedia & UX Designer · Accenture Spain
February 2025 – Present · Remote · BBVA Italy & Germany project · Direct collaboration with client in English
Generative AI · Motion & Video · UX/UI Web · Paid Media · Multimarket
End-to-end production of digital assets for BBVA in two international markets: explainer video, animations, GIFs and motion graphics for web, paid media and social media. Pioneer in AI video implementation in the project (Italy + Germany): TikTok Ads pieces created entirely with AI (video + generative voice), opening new production lines and reducing delivery times. Definition of motion graphics guidelines for brand videos in both markets: rhythm, animated typography, graphic treatment and cross-market consistency. Design and optimisation of landing pages and web pages (public and private) with focus on conversion, usability and coherence with BBVA's global design system. Integration of Adobe Firefly, Runway and MidJourney into production workflows to accelerate delivery and create differentiated content at scale. Direct coordination with client teams (web, CRM, social) in English: briefings, validations and defence of creative proposals. Design and implementation of immersive interactive HTML experiences with visual weight and UX/UI logic, generated with Claude Code as an alternative to corporate PowerPoint, reducing production times by ~60% and improving per-client personalisation. Development of AI creative tool workflows, orchestrated in n8n. Training and embedding of these capabilities in the creative team. Co-leading new client presentation strategy based on vibe-code with direct impact on C-suite pitches.